Rich Latek

Rich Latek is the regional vice president for the Nissan Division's Midwest Region of Nissan North America, Inc. (NNA). He is responsible for leadership and overall business results for the region, including marketing and advertising, personnel, annual business performance and plan, consumer experience, service and parts performance, regional operations, dealer relations and dealer network development. Latek was named to his current position on May 1, 2011.

Since joining the company in 1990, Latek has grown his career through assignments in sales and marketing, most recently as director, chief marketing manager for Nissan, with oversight for the brand’s Quest, Juke, Sentra, Versa and cube models.

Latek holds a bachelor’s degree from Ohio University.