LOS ANGELES – Nissan unveiled the newest members of its NISMO lineup at the LA Auto Show today.
Top billing was shared by a new racing-inspired 600-horsepower GT-R NISMO, the world debut of a Sentra NISMO Concept and the 2014 Nissan JUKE NISMO RS.
“When you look at the design style of our vehicles and compare it to the competitors in the same segment, there is no question that the design of our vehicles is far better than what the competition has. The technology, the MPG, the value proposition that you get out of the vehicle is all there,” said Fred Diaz, Nissan Divisional Vice President, Sales and Marketing.
Appearing alongside one of the world’s fastest production cars was the world’s fastest man, and Nissan’s Director of Excitement, Usain Bolt.
Bolt is the owner of a special gold-painted Nissan GT-R, and he was on site to reveal the new GT-R NISMO with Diaz.
“When Usain Bolt saw the vehicle (today) and he turned around – the crowd probably couldn’t see his face because he turned his back – but his jaw literally dropped and he whispered to me, ‘Oh my God I have to have one of these,’” said Diaz.
“I’m definitely gonna upgrade, for sure, for sure. I’m gonna upgrade. So for me, as long as I have a GT-R, I’ll be going fast,” said Bolt.
NISMO, its vision and name derived from NISsan MOtorsports, has embarked on an aggressive journey to expand its presence beyond the racetrack in key markets around the world. The Sentra NISMO concept could become reality soon.
“We’re gauging customer feedback, customer engagement, the coolness factor and the feedback they are giving us relative to the vehicle. And if it goes over well, it’s quite possible that we could bring this vehicle to market soon,” said Diaz.
These are cars for people who like life in the fast lane.
“I live for speed. I really enjoy going fast. When I’m in my GT-R, I feel like I could do anything. It’s well built. I just love my car,” said Bolt.
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