In conjunction with the U.S. debut of the new 2013 Nissan JUKE NISMO – and the ongoing expansion of the NISMO brand worldwide – Nissan is giving attendees at the Chicago Auto Show a preview of the 2014 370Z NISMO. Set to go on sale at Nissan dealers nationwide this summer, the 370Z NISMO follows the new NISMO design theme with distinctive new exterior and interior accents.
NISMO. Five letters taken from the words NISsan MOtorsports. Known around the world racing fraternity for nearly 50 years. Passionately embraced by grassroots Datsun and Nissan club racers and electronic race gamers alike. With the addition of the new 2013 Nissan JUKE NISMO model in the United States – joining the potent second-generation 370Z NISMO, the NISMO name is about to become much wider known among the general populace.
Extreme. That's the only way to describe the model that re-wrote the rulebook on so many aspects of the compact crossover. Proving the performance credentials of the Nissan JUKE once and for all, the JUKE-R is a success story like no other in Nissan's recent history. Initially intended to be a one-off concept car, reaction was unprecedented from the moment the covers first came off.
The name on the back panel, just under the massive adjustable rear wing, says Nissan LEAF. The powertrain is an 100 percent zero emission advanced Lithium-ion battery design, just like that found on the world's first affordable mass market electric vehicle. And despite its lack of rear doors, rear seat, trunk, audio system, navigation, carpeting and other amenities, there is a discernable family resemblance.
After announcing a sales record in 2012 with 100,000 units sold and becoming Brazil’s top growing brand, Nissan do Brasil has kicked the year off on track. With 7,453 units sold in January, Nissan has 2.5% market share. The pickup Frontier and the compact sedan Versa were the highlights of the month.
As the full-size truck segment, representing more than 1.6 million sales per year, heats up with new models from key competitors over the next 24 months, Nissan is preparing to field an all-new model of its own.
The all-electric Nissan LEAF may be known for being quiet on the outside, but now it’s boomin’ on the inside with the first custom-designed Bose® Energy Efficient Series sound system available on the 2013 model that goes on sale this month.
Nissan is moving its marketing campaign "Innovation for Endurance" through new waters. The latest athlete involved in the car company's social media campaign is swimmer and five-time Olympic gold medalist Ryan Lochte.