Design has long been a differentiator between Nissan and its competitors – along with performance, innovation and technology. Now, as the company celebrates its 80th anniversary, it is doing so with the world debut of the Nissan Sport Sedan Concept at the 2014 North American International Auto Show in Detroit.
The way people are buying cars is changing. A choice of colors and matching wheels is no longer enough. In a society where cars are purchased as a reflection - and enabler - of a driver's lifestyle, the way future models are designed needs to be revolutionized. This was the thinking behind the visionary "co-creation" of the Nissan IDx Freeflow and IDx NISMO concept cars, which make their first appearance in the United States at the 2014 North American International Auto Show in Detroit.