"Bolt Gold" Nissan GT-R Charity Auction to Start Nov. 22

  • Nissan to offer a specially gold-painted 2013* (MY14 for US market) model year GT-R Premium Edition via charity auction
  • Auction begins November 22
  • Nissan to produce only one 'Bolt Gold' GT-R specifically for this online charity auction
  • 100% of the charity auction's proceeds to go to the Usain Bolt Foundation

YOKOHAMA, Japan – Usain Bolt, the world's fastest man, is taking his passion for speed and performance, and his desire to help others, and applying them to charity. A unique 2013 model year "Bolt Gold" GT-R will go to the highest bidder in a global online charity auction to be held on eBay from November 22 to December 2, 2012.

The highest bidder in the charity auction will become the owner of the one-of-a-kind 'Bolt Gold' GT-R, a 2013 model year Nissan GT-R painted the same gold color that left a lasting impression on Olympic champion Usain Bolt at a fan appreciation event hosted by Nissan in Yokohama on October 11. All proceeds from the charity auction will benefit the Usain Bolt Foundation, which was established to support educational and cultural opportunities for children and young people in Bolt's home country of Jamaica.

Usain Bolt teamed up with Nissan in June 2012 as a brand ambassador, and he recently became the company's honorary "Director of Excitement" for the new Nissan "What IF_" global brand campaign. As part of this expanded partnership with Bolt, Nissan is preparing a special 2013 model year Premium Edition GT-R, painted 'Bolt Gold', for the charity auction. The car will feature a gold plate embossed with Bolt's signature and his autograph.

It will be built to the performance specifications conforming to regulations in the winning bidder's country of residence. Nissan plans to deliver the car to the winner in March 2013.

The car will be auctioned on eBay Motors please see the eBay Storefront page at www.NissanGoldGTRAuction.com. The online listing can be accessed by people in regions around the world, and bidding will be open to residents in countries where the Nissan GT-R is currently sold. Bidding is set to begin at 12:00 GMT on Thursday, November 22, and ends at 11:59 GMT on Sunday, December 2. Bids will be limited to residents of countries where the GT-R is currently sold. Please refer to the corresponding Nissan Global Facebook page at: www.nissan-global.com/EN/GoldGTR/ for more information, including FAQs and applicable regions.

All proceeds from the online charity auction will go directly to the Usain Bolt Foundation (http://usainbolt.com/foundation/), established by Bolt to give back to his community and help children in Jamaica.

"This project excites me because it brings together my passion for speed and excellence, and my desire to help kids and young people," said Usain Bolt. "Thanks to Nissan, all the revenue from the GT-R charity auction will be donated to the Usain Bolt Foundation, which will go directly to children to help develop their education and allow them to participate in sports. It warms my heart to help kids and young people who are in the starting blocks of life, and it would be wonderful if someday this activity leads to a 'Second Bolt.'"

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($US118.95 billion). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

About Usain Bolt: www.usainbolt.com
Arguably the most naturally gifted athlete the world has ever seen, Usain St. Leo Bolt, has confirmed his tremendous talents when he realized his dreams by winning a phenomenal three gold medals and breaking three world records at the 2008 Olympic Games in Beijing, China. Bolt became the first man in Olympic history to win both the 100 and 200 metres in world record times and then as part of the 4 X 100 metres team, which also ran a record.

In 2012 in London he created history again by successfully defending all three Olympic titles with 100m, 200m and 4X100m victories. The relay was a world record of 36.84 seconds where Bolt was on the anchor leg.

 

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Issued by Nissan