MISSISSAUGA, ONT. – In celebration of Canada's 145th anniversary and the market launch of the new Altima sedan, Nissan Canada will host a spectacular water show for the general public in Halifax, Ottawa, Toronto and Vancouver on Sunday, July 1, 2012. By using 3D Water Screen Projection technology, Nissan will showcase the 2013 Altima's dynamic design and performance features with a larger-than-life holographic image in a spectacular diffusion of light and water.
Click here to see a preview of the Nissan Altima 3D Water Show Opens in a new tab.
As a premier sponsor for Canada Day fireworks in the four cities, Nissan, the first company to use 3D Water Screen Projection technology in Canada, will put the Nissan Altima front-and-center of the festivities. The new Nissan Altima offers best-in-class highway fuel economy of 5.0L/100km*, making it the most fuel efficient vehicle in the Nissan lineup besides the Nissan LEAF; signalling that Nissan is about to embark on its most innovative model year ever. Packed with an abundance of advanced "safety shield" features including: blind spot warning, lane departure warning, and moving object detection, the Altima will be presented on a stage just as exciting and innovative as the car.
3D Water Screen Projection technology uses a submerged nozzle that sprays a thin fan of water about 120' wide by 60' tall. The screen works by diffusing light, and works by rear projecting towards the audience.
"At Nissan, our mandate is to provide Canadians with innovative and exciting vehicles a cut-above the rest in every segment," says Judy Wheeler, Director of Marketing for Nissan Canada. "The new Nissan Altima delivers on this promise in a big way with its best-in-class fuel economy, dynamic performance and striking design. The 3D Water Show effectively delivers on that same high level of excitement and innovation making it the perfect platform for the Nissan Altima."
For behind-the-scenes information and images, follow @NissanCanada, opens in a new tab, on Twitter and Like Nissan Canada on Facebook: facebook.com/nissancanada Opens in a new tab.
Nissan Altima 3D Water Show locations:
- Halifax - Halifax Harbour
- Ottawa - Behind the Museum of Civilization
- Toronto - Ashbridge Bay
- Vancouver - Burrard Inlet
About the 2013 Altima Sedan
he Nissan Altima has come a long way in the 20 years since it was first introduced. Now, with the arrival in summer 2012 of the all-new fifth generation design, Nissan promises to shake up the mid-size sedan segment again with the most engaging, purposeful and energetic vehicle in its class.
Among the 2013 Altima's many attributes are a best-in-segment fuel economy of 5.0 litre/100 km highway* (2.5-litre engine), new premium exterior styling with a strong presence and excellent aerodynamics, an upscale interior with premium materials, and an outstanding balance of ride comfort, stability and a fun-to-drive demeanour with projected best-level acceleration.
Building on Nissan's "Innovation and Excitement for All" philosophy, the new Altima also offers standard NissanConnectSM integrated smartphone connectivity with standard Bluetooth® Hands-Free Phone System, Streaming Audio via Bluetooth®, and available Hands-Free Text Messaging Assistant, real-time POIs Powered by Google®, Google® Send-to-car, Easy-Fill Tire Alert, and next-generation Safety Shield Technologies, including Blind Spot Warning (BSW), Lane Departure Warning (LDW) and Moving Object Detection (MOD) systems.
Dynamic performance is provided by a choice of a redesigned 182-horsepower (est.) 2.5-litre DOHC inline 4-cylinder engine or a proven 270-horsepower (est.) 3.5-litre V6, with both engines matched with standard Xtronic CVT®. Altima's next-generation CVT reflects Nissan's more than 20 years of engineering and development leadership with its smooth, fuel-efficient design. Altima's redesigned 4-wheel independent suspension features segment-first Active Understeer Control for refined feel and responsive handling.
The premium interior design looks and feels a class above, with new NASA-inspired "zero-gravity" front seats, available leather appointments, and a new standard Advanced Drive-Assist™ Display in the center of the instrument cluster that integrates key information - including available navigation, text messaging notification and audio data - right in front of the driver. High levels of driving comfort are evident through Altima's numerous interior appointments, including a heated steering wheel, available through the SL model at less than $30,000.
The 2013 Nissan Altima is offered in six well-equipped models: Altima 2.5, 2.5 S, 2.5 SV, 2.5 SL, 3.5 SV and 3.5 SL. The new Altima is assembled in the United States.
*Source: Fuel Economy from competitive midsize sedan 2012 Internal Combustion Engine models sourced from Autodata on 05-28-2012. Hybrids excluded. 2013 Altima fuel economy tested by Nissan Motor Company Limited. Actual Mileage may vary with driving conditions - use for comparison only.
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