Today, Nissan Canada launched a state-of-the-art Facebook contest aptly named Nissan: Drive Your Team, in conjunction with its 2012 Canadian Football League (CFL) sponsorship and in celebration of the 100th Grey Cup. Through an all-new Nissan Canada Facebook application (facebook.com/NissanCanadaOpens in a new tab.), CFL fans can show their passion for their favourite CFL team* by posting videos of themselves reciting the official team chant, and enter for a chance to win the grand prize – a trip for two to the 100th Grey Cup in Toronto this November.
The Nissan: Drive Your Team Facebook application features a state-of-the-art "mash-up" function, allowing CFL fans to click and play a group of video submissions in unison, simulating a real-life chant heard at the stadium. Fans are also asked to vote for their favourite video, with the highest scoring chant for each team featured on the team's Drive Your Team Facebook landing page for one week.
"We're delighted to launch an interactive campaign which perfectly captures the spirit of unity found in sport, and also Nissan's own mandate to offer Canadians innovation and excitement at every turn," says Judy Wheeler, Director of Marketing for Nissan Canada. "Nissan is proud to continue its support and sponsorship for the CFL, and this contest allows CFL fans to voice their pride and support in this milestone season, even if they're not at the game."
The Nissan: Drive Your Team contest runs from the regular season and into the post-season, and uses a tiered approach for passionate CFL fans to win the Grand Prize. A weekly winner will be featured prominently on the contest landing page for each team, with the potential to be aired to the national CFL audience on a national broadcaster. Weekly winners will be shortlisted to win a trip for two to the sold out 100th Grey Cup game in Toronto, November 25th, 2012.
To participate in the Nissan: Drive Your Team contest, visit: facebook.com/NissanCanadaOpens in a new tab. and Nissan.ca/driveyourteam.
More information, high-res images and b-roll are available at www.media.nissan.caOpens in a new tab. or upon request.
*Participating teams include: Toronto Argonauts; Hamilton Tiger-Cats; Winnipeg Blue Bombers; Saskatchewan Roughriders; Calgary Stampeders; Edmonton Eskimos; BC Lions.
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