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NASHVILLE, Tenn. – Nissan today announced the launch of its "October Car Care" service event. October is Fall Car Care month in North America and is designated for vehicle owners to get their vehicle in shape for the approaching winter weather. To help their customers do just that, Nissan is rolling out the "October Car Care" event, which features a complimentary enhanced multi-point inspection covering 100 points on vehicles for all Nissan owners – 73 additional points of inspection more than Nissan's standard complimentary multi-point inspection.
The promotion's three grand prizes offer the chance to win "Maintenance For Life," including recommended regularly scheduled service, for the life of the customer's vehicle. The event runs through October 31, 2013 and is open to Nissan owners or lessees, who can enter the sweepstakes at www.nissancarcareevent.com or directly through their Facebook newsfeed. Each of the "Maintenance for Life" grand prizes consists of a dealer service rewards card valued at $5,000.
The "October Car Care" event and sweepstakes is designed to give Nissan customers a great customer service experience and make it easy for them to protect their investment with routine maintenance to keep their vehicles running smoothly.
"With the focus on maintaining the value of your vehicle during Car Care Month, we felt it was a great time to reinforce our commitment to Nissan owners by offering complimentary inspections at their local dealership," said John Spoon, vice president, Aftersales. "We're also excited to share dealer offerings such as Express Service with our customers. With Express Service, Nissan owners can have oil changes and other basic maintenance completed without appointments in under 30 minutes."
Nissan and partner agency The Marketing Store Worldwide collaborated in creating the "October Car Care" event and the "Maintenance For Life" grand prize. The Marketing Store Worldwide is the lead Service Marketing CRM agency for the Nissan and Infiniti brands for Nissan North America and is leading strategic, creative, and social media activities for the campaign.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012.
Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About The Marketing Store
One of the largest brand activation agencies in the world, The Marketing Store creates tangible interactions that engage people, influence purchase and build brands. With offices in 12 countries, it specializes in youth and family, CRM/loyalty, and consumer promotions (games/contests/ sweepstakes, experiential, premiums). The Marketing Store is part of the HAVI Group, a privately held company headquartered just outside Chicago. Follow @marketingstore on Twitter or visit http://www.themarketingstore.com.
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Product Communications, Nissan North America